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Willie Alexander & Bryce Killibrew

Founders of NewWay Innovation, born and raised in Milwaukee Wisconsin began their entrepreneurial journey in high school by starting a lawn care company that failed miserably, but taught them so many valuable lessons. They didn’t let that failure discourage their entrepreneurial spirit and graduated high school and pursued higher education at Milwaukee Area Technical College. While at MATC, Willie and Bryce, who are avid bike riders, started developing their next venture right out of their garage.  Seeking to fuse the nostalgia of riding your bike in the neighborhood with modern technology, New Way Innovation was formed in 2018 and their first e-bike the GENZ-1 became available for purchase in 2020.

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Willie Alexander & Bryce Killibrew

Founders of NewWay Innovation, born and raised in Milwaukee Wisconsin began their entrepreneurial journey in high school by starting a lawn care company that failed miserably, but taught them so many valuable lessons. They didn’t let that failure discourage their entrepreneurial spirit and graduated high school and pursued higher education at Milwaukee Area Technical College. While at MATC, Willie and Bryce, who are avid bike riders, started developing their next venture right out of their garage.  Seeking to fuse the nostalgia of riding your bike in the neighborhood with modern technology, New Way Innovation was formed in 2018 and their first e-bike the GENZ-1 became available for purchase in 2020.

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